Business plans take too long to write, are seldom updated, and almost never read by others.
When you're going really fast and under conditions of extreme uncertainty, you need dynamic models, not static plans.
The Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.
Used by over a million people.
Our free Foundations course teaches you how to use a Lean Canvas to deconstruct your idea and systematically build a business model that works.
Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.
"Any startup should use this tool! Invaluable. Seriously."
"Lean Canvas helped us keep our ideas succinct yet robust. It feels like we actually fleshed something out without having to write a 20 page business plan! Amazing!"
"Lean Canvas is a brilliant tool for startups. I'm addicted!"
"Lean Canvas has been a HUGE asset for me in developing business models for my startups. As an entrepreneur, It's invaluable for me to be able to literally see my business before in a visual format and assess it."
Weekly articles on battle-tested recipes, techniques, and playbooks for systematically achieving product/market fit.
Our free Foundations course teaches you key mindsets, strategies, and tactics for unlocking your entrepreneurial potential.
Includes Lean Canvas and Traction Roadmap tools.