2022 | PG | 3 Seasons | Serialized Non-fiction
An entrepreneur quits his fulltime job to work on a promising idea but finds that he must transform his mindsets and approach in order to build a successful product.
Starring: Steve, Mary, Josh, Lisa
Creators: Ash Maurya
An entrepreneur quits his fulltime job to work on a promising idea but finds that he must transform his mindsets and approach in order to build a successful product.
1. Catch-22
Steve gets hit with an idea and decides to act on it. but a year later, he faces a classic catch 22.
2. A Different Way
Instead of a build-first approach, Larry uses a traction first-approach to put his idea on solid footing.
3. New World, New Mindsets
We are living in a new world where the way we build products has fundamentally changed. succeeding in this new world requires new mindsets.
4. The Guide
Steve learns of another startup with the same idea prompting him to kick his idea into high gear. he reaches out to mary, his manager at his previous startup, for help.
5. False Start
Steve attempts to implement mary’s advice but he doesn’t make any significant headway.
6. Getting Unstuck
Steve uses the detailed playbooks mary sends him to bring his idea back on track with paying customers, growing revenue, and a growing team.
Steve learns how to communicate his big idea clearly and concisely and secures buy-in from key stakeholders.
1. Deconstructing Your Big Idea
Steve learns how to deconstruct his big idea using a 1-page Lean Canvas.
2. Defining Your Business Model
Steve learns about business model archetypes and creates a number of more specific variants.
3. Stress Testing Desirability
As entrepreneurs we are charged with building something better, but what does better even mean? Steve learns how to define better.
4. Stress Testing Viability
Steve learns the true value of time and learns how to quickly test whether his business model is worth pursuing using just 5 key metrics.
5. Stress Testing Feasibility
Steve breaks his product journey into a series of stage-based milestones and formulates a now, next, later validation strategy.
6. Pitching Your Business Model
Steve pitches his business model and secures a founding team and gains the attention of potential investors.
Steve learns how to communicate his big idea clearly and concisely and secures buy-in from key stakeholders.
1. The 90-Day Cycle
Steve learns how to deconstruct his big idea using a 1-page Lean Canvas.
2. Cycle Kickoff
Steve learns about business model archetypes and creates a number of more specific variants.
3. Problem Discovery
As entrepreneurs we are charged with building something better, but what does better even mean? Steve learns how to define better.
4. Solution Design
Steve learns the true value of time and learns how to quickly test whether his business model is worth pursuing using just 5 key metrics.
5. Offer Delivery
Steve breaks his product journey into a series of stage-based milestones and formulates a now, next, later validation strategy.
6. Cycle Review
Steve pitches his business model and secures a founding team and gains the attention of potential investors.
