30-Day Business Model Design Workshop

Bulletproof Your Business Model

30-Day BMD is a cohort-based workshop designed by Ash Maurya (author and creator of the Lean Canvas) for aspiring entrepreneurs, innovators and product managers at the early stages (ideation) of a new product.

The next cohort-based workshop runs from Feb 7th - Feb 28th, 2022.
Cohorts are limited to 10 teams and are run in multiple timezones so you can attend from anywhere.

Your business model, not your solution, is the product.

Investors today don’t fund solutions that work; they fund business models that work. Being able to communicate your idea clearly and concisely to your key stakeholders is critically important in order to gain their buy-in. Pitching is a key skill all entrepreneurs need to learn. You don't just pitch for investment. You pitch to acquire customers, co-founders, and advisors.

The good news is that, much like building a product, you can take a systematic approach to building out your business model. It starts with laying out a solid business model design blueprint.

A business model design blueprint helps you deconstruct your idea into a set of key assumptions (captured on a 1-page Lean Canvas), from where you prioritize your riskiest assumptions and formulate a stage-based validation strategy for bringing your idea to life.

This workshop shows you how.

I-7.png

"Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals."

What You'll Learn

30-Day BMD teaches you how to

Who's it for?

Why is 30-Day BMD delivered as a cohort-based workshop?

With 30-Day BMD, we have reimagined a completely different learning model: one that combines best-in-class entrepreneurial education, online tools, small class size, live instruction, deliberate practice, and external accountability.

When it comes to leveling-up on entrepreneurial education / product management skills, there are no shortage of options. You could read books, take an online course, attend workshops, or simply learn on the job.

30-Day BMD is different.

More than a workshop or online course.

The key to mastering anything is creating space for deliberate practice and establishing external accountability.

MOOCs have a dismal 6-7% completion rate.

The reason relying on books and workshops alone fall short is come-Monday, it's back to business as usual. Old habits die hard.

30-Day BMD is about triggering a mindset change.

In 30-Day BMD, participants learn by doing and are held accountable through the project delivery commitments they make during the program. Certified coaches help facilitate, steer, and reinforce these commitments through real-time feedback, live workshops, and 1:1 coaching.

You don't need to quit your day job or travel to participate.

30-Day BMD is delivered 100% online and designed to be taken part-time. This means you can attend from anywhere and don't need to quit your day job to participate.

We recommend allocating 10-15 hours / week to get the most out of this program.

The key to finding the next big idea isn't working longer hours, but focusing your scarcest constraint, time, on the few key actions that drive the biggest impact.

Practice trumps theory.

What sets this program apart is that it is taught and led by practicing entrepreneurs. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets. Everything in this program (content, tools, coaching) has been meta-recursively tested using every principle, technique, and tool in the program.

30-Day BMD was built by entrepreneurs for entrepreneurs and it shows.


"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."

How is 30-Day BMD Structured?

In 30-Day BMD, you learn by doing. The program is delivered over four online workshops (2 hours each) run weekly over 30 days. These workshops teach you the latest techniques for designing a bullet-proof business model.

In between workshop sessions, you'll get to apply everything you learn using a battle-tested curriculum and online business modeling tools. At the end of the program, a LEANSTACK certified coach will review your business model with you and share feedback in a private coaching session.

bmd-overview.png

WEEK 1: CONTINUOUS INNOVATION FRAMEWORK

What separates successful entrepreneurs isn't differing skillsets, but differing mindsets. In this workshop, you'll learn the key mindsets and strategies for building the next generation of products that matter.

WEEK 2: STRESS TEST YOUR IDEA FOR DESIRABILTIY

As entrepreneurs, we are charged with building better products, but what does better even mean? This is the million (or billion) dollar question that we'll cover in this workshop.

WEEK 3: STRESS TEST YOUR IDEA FOR VIABILITY

Too many entrepreneurs rush outside the building with a product only to find out months later that they are chasing too small an idea. In this workshop you'll learn how to test whether your idea is worth pursing in 5 minutes versus 5 months.

WEEK 4: STRESS TEST YOUR IDEA FOR FEASIBILITY

In this workshop, you'll learn how to formulate a stage-based product launch and validation strategy using battle-tested recipes.

PRIVATE COACHING SESSION: BUSINESS MODEL DIAGNOSTIC

At the end of the program, you'll get live feedback from a LEANSTACK certified coach on your business model, validation strategy, and immediate next steps for moving your idea forward.

Where Did 30-Day BMD Come From and Who's Using It?

30-Day BMD was created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas.

ash-maurya.png

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a continuous innovation framework for raising the odds of early product success built upon principles and techniques drawn from Lean Startup, Business Modeling Design, Design Thinking, Jobs-to-be-Done, Behavioral Science, and Systems thinking. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Screen_Shot_2021-01-08_at_4.04.10_PM.png

30-Day BMD incorporates learning across hundreds of workshops and thousands of hours of coaching startup and corporate teams building products spanning a broad spectrum of domains ranging from banking to software.

The tools, curriculum, and coaching systems used in 30-Day BMD have already been deployed and battle-tested across numerous enterprises, startup and corporate accelerators, and universities around the world.


30-Day BMD in a Nutshell

Delivered 100% online in multiple timezones.
Attend from anywhere.
4 weekly workshops.
2 hours each.
Learn by doing.
Design your business model.
Private coaching session with a certified coach.
Business model diagnostic.
Online tools.
Put what you learn to practice.
Community.
Discussions and private forums.

Register for 30-Day BMD

This program is hands-on and delivered over 30 days.

GENERAL ADMISSION

Tuition is $999/attendee , and most large companies will reimburse you (ask your manager or HR team).

STARTUP, NON-PROFIT, OR STUDENT

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

Tuition is $749/attendee.

SAVE MORE WHEN YOU PARTICIPATE WITH A TEAM

All startups need a solid founding team to succeed. And to encourage you to start building your team from day one, we extend a 40% discount to teams of 2-5 people working on the same project.

General admission team tuition is $599/attendee.

Startup, non-profit, or student team tuition is $449/attendee.

The next program runs from February 7th - 28th, 2022

Space is limited to 10 teams per cohort.


"If you're interested in entrepreneurship/innovation, forget going to Harvard Business School (FYI, I am an MBA graduate of HBS). Apply these concepts instead. Had I done so, I know I would have saved myself much time, money, and the attendant dead brain cells."

Frequently Asked Questions

What is your refund policy?

Due to the high-touch nature of this program, we only accept a limited number of participants into each cohort. As a result, we have a no refunds policy once the program starts.

We understand that circumstances change and if you find that you need to defer your participation to a later cohort, we can move you one-time to the next available cohort.

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techiques not covered in any of our books.

Is this a remote or onsite coaching program?

The coaching program is run 100% online using the LEANSTACK platform to deliver courses, tools, and livestream events. We also have coaches in (almost) every timezone region which means you can attend from anywhere.

How much time will I be required to dedicate to this program?

We recommend allocating 10-15 hours a week.

How do timezones work?

We run the live workshop sessions in 3 timezones (Central US time, London time, and Sydney time). You specify your preference during registration which determines your cohort. The 1:1 coaching session will be coordinated to mutually fit. Everything else is handled asynchronously over the LEANSTACK platform.

Can you introduce me to investors?

Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.

I still have questions!

Just drop us an email at team@leanstack.com or use the chat widget in the bottom-right corner of your screen.

"Life's Too Short to Build Something Nobody Wants"

Register for 30-Day BMD

This program is hands-on and delivered over 30 days.

GENERAL ADMISSION

Tuition is $999/attendee , and most large companies will reimburse you (ask your manager or HR team).

STARTUP, NON-PROFIT, OR STUDENT

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

Tuition is $749/attendee.

SAVE MORE WHEN YOU PARTICIPATE WITH A TEAM

All startups need a solid founding team to succeed. And to encourage you to start building your team from day one, we extend a 40% discount to teams of 2-5 people working on the same project.

General admission team tuition is $599/attendee.

Startup, non-profit, or student team tuition is $449/attendee.

The next program runs from February 7th - 28th, 2022

Space is limited to 10 teams per cohort.