90-Day Startup

Go From Idea to Early Traction Without a Product

90-Day Startup is a cohort-based course, designed by Ash Maurya, for aspiring entrepreneurs, innovators and product managers building the next generation of products that matter.

Products that matter = Products that go on to achieve product/market fit.

The next cohort will be scheduled soon.
Prior familiarity with business model design is required.
Applications are processed on a first-come first-serve basis until spaces are filled.

Apply for 90-Day Startup - or - Preview 90-Day Startup Content

Do you have an idea that is gathering dust because you don't have the resources to bring it to life?

It doesn't help to be constantly reminded that most products end up failing anyway.

That is what we teach you how to do and why we built 90-Day Startup.

Who's it for?

"Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals."

Edel Lyons
Rag Revolution

Why 90-Day Startup?

With 90-Day Startup, we have reimagined a completely different learning model: one that combines best-in-class entrepreneurial education, online tools, teamwork, deliberate practice, and external accountability.

90-Day Startup is about mindset change.

When it comes to leveling-up on entrepreneurial education / product management there is no shortage of options.

You could

90-Day Startup is different.

More than a workshop or online course.

The key to learning anything is creating space for deliberate practice and establishing external accountability.

MOOCs have a dismal 6-7% completion rate.

The reason relying on books and workshops alone fall short is come-Monday, it's back to business as usual.

Old habits die hard.

In 90-Day Startup, participants are held accountable to their team through the project delivery commitments they make during the business modeling and rollout planning phases of the program.

Certified coaches help facilitate, steer, and reinforce these commitments through real-time feedback and interaction with teams delivered over a regular cadence of coaching sessions.

More than a hackathon or a startup weekend experience.

Hackathons and startup weekend like experiences barely scratch the surface on what it takes to build products that go on achieve product/market fit.

Innovation succeeds when you create something unique at the intersection of desirability, viability, and feasibility... and 3 days simply isn't enough time to focus on all three.

90 days versus 3 days.

90 days is the right timebox for

This is true for any type of product (software, hardware, or a service) in any industry.

Teams over ideas.

Good teams quickly recognize and kill off bad ideas and eventually find good ideas. Bad teams can’t tell a good idea from a bad idea and they either stick with bad ideas for too long or hopelessly fumble good ideas.

The early stage is won with good teams versus good ideas.

The early stage is riddled with extreme uncertainty and successfully navigating this terrain requires a diversity of ideas. This is why we invest heavily in teams over ideas in this program and you need to participate with a team.

You don't need to quit your day job or travel to participate.

90-Day Startup is delivered 100% online and designed to be taken part-time. This means you can attend from anywhere and don't need to quit your day job to participate.

We recommend allocating 10-15 hours / week to get the most out of this program.

The key to finding the next big idea isn't working longer hours, but focusing your scarcest constraint, time, on the few key actions that drive the biggest impact.

Practice trumps theory.

What sets this program apart is that it is taught and led by practicing entrepreneurs. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets. Everything in this program (content, tools, coaching) has been meta-recursively tested using every principle, technique, and tool in the program.

90-Day Startup was built by entrepreneurs for entrepreneurs and it shows.

"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."

James Spalding

Apply for 90-Day Startup

The next program is currently being scheduled.

Applications are reviewed and accepted on a rolling basis

How is 90-Day Startup Structured?

Following a competitive selection process, participants are broken into multi-disciplinary teams made up of up to five people working on a single project, and guided through a series of virtual workshops, personalized coaching, and a hands-on team project to take their entrepreneurial thinking to the next level.

90-Day Startup is a hybrid workshop/bootcamp designed to help particants learn by doing.

90-Day Startup S2022 Calendar

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90-Day Startup in a Nutshell

Delivered 100% online.
Attend from anywhere.
8 workshops.
Delivered by Ash Maurya.
Bi-weekly coaching and masterminds.
Learn by doing.
Launch a product.
Team discussions and private forums.
Course materials and books.

What You Learn in 90-Day Startup?

90-Day Startup teaches you a systems approach to driving repeatable awareness and interest to your products and services -- before building them.

This is exactly how we, at LEANSTACK, have launched all our products over the years -- from best-selling books (Running Lean and Scaling Lean) to popular tools used by millions of people (Lean Canvas, Traction Modeler, Customer Forces Canvas).

Establishing demand for your product before you build your product is the first step to take when launching a new product.

You'll learn

90-Day Startup.png

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Apply for 90-Day Startup

The next program is currently being scheduled.

Applications are reviewed and accepted on a rolling basis

90-Day Startup Outcomes

The goal of 90-Day Startup is teaching you how to take any idea from concept to Problem/Solution Fit in 90 days.
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Problem/Solution Fit means you have

Where Did 90-Day Startup Come From and Who's Using It?

90-Day Startup was created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas.


Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a continuous innovation framework for raising the odds of early product success built upon principles and techniques drawn from Lean Startup, Business Modeling Design, Design Thinking, Jobs-to-be-Done, Behavioral Science, and Systems thinking. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.


90-Day Startup incorporates learning across hundreds of workshops and thousands of hours of coaching startup and corporate teams building products spanning a broad spectrum of domains ranging from banking to software.

The tools, curriculum, and coaching systems used in 90-Day Startup have already been deployed and battle-tested across numerous enterprises, startup and corporate accelerators, and universities around the world.

Alumni Case Studies

We have put hundreds of teams through this program across the world. Here are some of their stories:

GoodLawyer doubled their monthly recurring revenue after LEANSTACK.

G2V took an idea from early concept to growing traction in less than 90 Days.

DealSimple was able to raise their pricing by 4X by positioning their real estate product in terms of what customers wanted to buy (an assistant) vs. what the team initially though they were selling (software).
TryDawn has already doubled revenue and is on track to 6X their revenue as a result of identifying and focussing on the key constraints in their therapist marketplace business model.
Trustini went from having no access to their customer segment (personal injury laywers) to booking dozens of interviews, closing sales, and delivering an MVP.

What is the Tuition? (Pricing)

This program is hands-on. More than 75% of your time is dedicated to launching a product using timeless principles and battle-tested tactics -- allowing you to practice what you learn.


Program fees are $12,000 or 12 monthly payments of $1,200.


If you're a startup with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding, you qualify for discounted pricing.

Program fees are $7,500 or 12 monthly payments of $750.

People compare the learnings from this program to an accelerated MBA or accelerator program. MBAs cost tens of thousands of dollars. Accelerators typically take 5-7% of your company equity. Do the math yourself. If you're able to shed months off your idea validation (our promise), that also adds up to tens of thousands of dollars.

If you're ready to level up your entrepreneurial thinking, we invite you to apply.

There's no time better than the present to start.

"If you're interested in entrepreneurship/innovation, forget going to Harvard Business School (FYI, I am an MBA graduate of HBS). Apply these concepts instead. Had I done so, I know I would have saved myself much time, money, and the attendant dead brain cells."

Z. Bynum

Apply for 90-Day Startup

The next program is currently being scheduled.

Applications are reviewed and accepted on a rolling basis

Frequently Asked Questions

Why is this program 90-Days?

We find 90-days is just the right amount of time that lets you create a significant enough traction goal and enough time for running meaningful experiments towards achieving that goal. Your coach will help you establish your 90-day traction goal during week 1 and steer you towards that goal during the program.

How many people can participate in a team?

We subscribe to Jeff Bezos' 2-pizza rule and recommend team sizes of 3-5 people with an overlapping mix of hackers, hustlers, and designers.

How much does this program cost?

We require a minimum of 3 multi-disciplinary team members and up to 5 members to participate.

What are the criteria to qualify as a startup?

To qualify your company must meet all the following criteria:

What is your refund policy?

Due to the high-touch nature of this program, we only accept a limited number of participants into each cohort. As a result, we have a no refunds policy once the program starts. This is why we ask you to carefully consider the program fit during the application process.

We understand that circumstances change and if you find that you need to defer your participation to a later cohort, we can move you one-time to the next available cohort.

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techiques not covered in any of our books.

What are the important dates and deadlines?

90DS-W2021 cohort - Applications open

First priority deadline: Tuesday, May 4th

Early decision deadline: Tuesday, June 8th

Regular decision deadline: Tuesday, July 13th

Why are there 3 deadlines?

As this is a high-touch program, space is limited by coaching capacity and team fit. We give priority to early applicants who know they want to join 90-Day Startup and take action.

The benefits for applying in the first priority round is that (a) you get the highest priority for applying early, and (b) you get early access to all the pre-curriculum content and tools.

For early and regular applicants, you have a little more time to apply. Again, the sooner you apply, the sooner we can review your application and see how it fits into our overall cohort.

Is this a remote or onsite coaching program?

The coaching program is run 100% online using the LEANSTACK platform to deliver courses, tools, and livestream events. We also have coaches in (almost) every timezone region which means you can attend from anywhere.

How much time will I be required to dedicate to this program?

We recommend allocating 10-15 hours a week.

How do timezones work?

We've put teams from South Africa to New Zealand through the program and all timezones are workable. We factor the timezones of students into the time selection for workshop events as much as possible. All events are also recorded with replays made available afterward. All 1:1 sessions are coordinated to mutually fit. Everything else is handled asynchronously over the LEANSTACK platform.

Can you introduce me to investors?

Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.

I still have questions!

Just drop us an email at team@leanstack.com or use the chat widget in the bottom-right corner of your screen.

"Life's Too Short to Build Something Nobody Wants"

Ash Maurya
Author, creator of Lean Canvas, and founder of LEANSTACK.

Apply for 90-Day Startup

The next program is currently being scheduled.

Applications are reviewed and accepted on a rolling basis