Master the new rules of continuous innovation.

Our hands-on workshops let you practice new tools, strategies, and playbooks for building products that matter in a fun and safe environment that you can then readily apply to your own projects.

Delivered 100% Virtually. Attend from anywhere.



The way we build products has fundamentally changed, but product development is still stuck in the old way.

Most products are first pitched to stakeholders, then built, then demo'ed, and sold.

This is backwards.


The top reason that new products fail is building the wrong product -- something nobody wants.

Instead of taking a build-first or investor-first approach, we show you how to use a traction-first approach to demo-sell-build i.e. sell before you build.

The challenge today isn't building more products, but uncovering the right product to build -- before running out of resources.

That's what we teach you how to do in this workshop.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

While each of these frameworks overlap, each has a specific superpower that tends to stands out above the others. In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.

That is why we built the Continuous Innovation Framework and this is what it looks like:

We have curated the best frameworks, methodologies, tactics, and tools into the Continuous Innovation Framework that help you focus on the right actions at the right time.

Practice trumps theory

What sets us apart is that we are first and foremost practicing entrepreneurs -- not academics or consultants.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs through thousands of hours of testing... and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

Our playbooks are used by some of the top accelerators, companies, and universities around the world.


Are you ready to 10X your idea?

CI Playbooks
Playbooks are curated step-by-step guides that teach you key mindsets, strategies, and tools for taking your idea from concept to product/market fit.

What you'll learn?

In our workshops, you learn our playbooks for building products by way of launching an actual product that you'll create from scratch.

You'll work with a small team and learn

  • How to clearly and concisely communicate an idea to others so they buy-in,
  • How to test whether your idea represents a big enough problem worth pursuing, and
  • How to systematically launch and validate your idea without wasting needless time, money, and effort.

See the full agenda

Who should attend?

This workshop is designed for entrepreneurs, innovators, and product managers charged with bringing new products to market under conditions of extreme uncertainty.

Led by Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Upcoming Workshops

No workshops are currently scheduled

Looking to train others?
Attend our train-the-trainer workshop instead →

Need a workshop designed to fit your team?
Request a private workshop →

What Others Are Saying

Inspiring, and concrete applicable knowledge!
- Thomas Botton

I feel a deeper understanding of the principles behind the concepts.
- Stefan Sysko

I feel like I got very raw and non-fluffy concepts, which is what I came for. I've been relentlessly searching for training/ resources that truly reflect reality, and this one nailed it.
- Abdulmohsen T. Alduwaisan

Excitement, feeling more clarity as to how to approach some current projects.
- Gillian Julius

Frequently Asked Questions

1. How do you deliver remote workshops?

We deliver our remote workshops over a Zoom meeting and use the breakout rooms feature for team activities. If you haven't experienced break out rooms, it's a killer feature.

2. How do you maintain a high level of interactivity?

We do two things.
1) We limit participation to 20 attendees per workshop.
2) We ask everyone to connect with audio and video enabled.

Check out some video samples from past workshops:


3. Are there any downsides of remote vs. live?

Sure, we won't get to shake hands... but's that's probably a good thing for the time being :)

On the upside, because the workshop is delivered remotely, you don't need to travel or commute.

We also record these sessions, so you'll have a replay of the workshop that you can review even after the workshop.

Detailed Agenda

The workshop is run over 3 half days of lectures, interactive Q&A, and hands-on practice.

Day 1 - Ideation

8:30 - 9:45a - Deconstruct an idea
Break up into teams and model an idea on a Lean Canvas.

9:45 - 10:00a - Break

10:00 - 11:30a - Test if the idea is worth pursuing
Check the viability of the idea using a traction roadmap.

11:30 - 12:00p - Wrap up / Q&A / Activities

Day 2 - Customer/Problem Fit

8:30 - 9:45a - The Customer Forces model
Learn the science of how customers make decisions.

9:45 - 10:00a- Break

10:00 - 11:30a - Problem Discovery
Use customer interviews to uncover top problems worth solving.

11:30 - 12:00p - Wrap up / Q&A

Day 3 - Problem/Solution Fit

8:30 - 9:45a - Offer Testing
Learn how to build and pitch mafia offers -- offers customers cannot refuse.

9:45 - 10:00a - Break

10:00 - 11:30a - The path to product/market fit
An overview of the other playbooks - 10X Launch and 10X Growth.

11:30 - 12:00p - Wrap up / Q&A