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Coaching LEAN Certification Workshops

Get Certified. Become a Coach. Leverage Our Platform.

Hands-on training for educators, mentors, and consultants looking to achieve breakthrough innovation with their teams.

Continuous Innovation Process

"One of the best training I have been on in years."

Mark Channon

The Way We Build Products Has Fundamentally Changed.

As product development costs have plummeted worldwide, we are building more products today than ever before.

New World

While this represents an incredible opportunity, it breaks the traditional innovation funnel.

Traditional Startup Funnel is Broken

There are too many ideas at the top of funnel competing for the same limited resources. This requires a rethinking of the traditional innovation funnel.

  • How do you vet good ideas from bad in the face of extreme uncertainty?
  • How do you measure progress at the early stages of a product when revenue and profit are near zero or negative?
  • How do you shape early stage founders into world-class entrepreneurs?
Startup Funnel Math

New World = New Mindsets.

Succeeding in the new world requires new mindsets. Most products today fail not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product. In other words, they build something nobody wants.

We call this the Innovator's Bias for their solution.

The challenge is that the Innovator's Bias is immune to lecture. So you can't simply tell your teams to act differently. You have to challenge their thinking and transform their current mindsets.

The challenge to adoption isn't about just the merit of the framework or motivation of the teams, but overcoming old habits and new anxieties.

This is where coaching comes in.

Coaches versus Mentors/Advisors

While there is a place for mentors, advisors, and domain experts, the earliest stage is riddled with extreme uncertainty and teams need more coaching versus advising.

The Advisor Paradox

The job of a coach isn’t giving entrepreneurs the right answers, but rather asking the right questions.

Rather than providing overly prescriptive tactics that have a limited expiration date, a coach should instead guide the strategy with time tested principles and a toolbox of business model design patterns.

That's what we teach you how to do in our workshops.

"Lean Startup, or Business Model Design, or Design Thinking?"

This is the Wrong Question. In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three — and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.

While each of the frameworks above overlap, each has a specific superpower that tends to stands out above the others. The Continuous Innovation Framework is a curated collection of the best frameworks, methodologies, and tactics for building what customers want and achieving business model results.

Practice trumps theory

Our certified coach network is made up of practicing entrepreneurs, intrapreneurs, educators, and mentors that span the globe.

These coaches drive innovation at many of the top universities, accelerators, and organizations around the world. To date, we have put over 10,000 teams through our playbooks spanning over 20 countries. This is the learning flywheel that helps us continuously evolve our battle-tested playbooks.

Coaching Lean Certification Levels

Playbooks are curated step-by-step guides that teach key mindsets, strategies, and tools for going from idea to scale.

But that's not what makes us different. What sets us apart is that we are first and foremost practicing entrepreneurs.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

Who's It For?

These workshops are designed for educators, mentors, and consultants who want to level up their coaching meta-skills.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.
  • Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

A Select Group

We certify only a select number of coaches each year.

A LEANSTACK Certified Coach can consult with individual businesses to help them implement Continuous Innovation principles and create an innovation process that works. LEANSTACK supports these Coaches with immersive hands-on training, a license to use our platform, and a coach network.

Here's an overview of the coach certification process:

What You'll Learn

We go beyond the basics and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

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The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.

See the detailed agenda

Are you ready to become a coach?
The first step is attending a Level 1 Coaching Lean workshop...

Upcoming Workshops

Coaching Lean Level 2 Certification - September 2023

Coaching the Demand Validation Playbook.
Virtual -- Remote via Zoom
Thu, Sep 07, 2023 - Thu, Sep 28, 2023
Central Time (US & Canada)

Coaching Lean - Level 1 - October 2023

Level 1 certification for the Continuous Innovation Framework.
Virtual -- Remote via Zoom
Tue, Oct 03, 2023 - Fri, Oct 06, 2023
9:00AM - 12:30PM
Central Time (US & Canada)

Coaching Lean Level 2 Certification - January 2024

Coaching the Demand Validation Playbook.
Virtual -- Remote via Zoom
Central Time (US & Canada)