10X your traction in 12 months. Validate and scale your idea.

Our step-by-step playbooks show you how to go from idea to product/market fit without wasting needless time, money, and effort.

Works like a gym-membership. Pay monthly, cancel anytime.

Get Started Free


Where did these playbooks come from and who's using it?

These playbooks were created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas. It synthesizes learning across hundreds of workshops, thousands of products, and his cult-classic books: Running Lean and Scaling Lean.


Unlike a book that is hard to change once published, these playbooks continually evolve to reflect the latest techniques that work.

These playbooks have already been deployed across numerous enterprises, accelerators, and universities who use them as their standard innovation/accelerator curriculum.


How are these playbooks delivered?

Our playbooks are delivered over a SaaS platform using a combination of stage-based curriculum, integrated tools, and personalized coaching. We train your entire team on the Continuous Innovation Framework and we provide step-by-step instructions for growing your specific business model.

Stage-based Curriculum

Our courses help you focus on the right actions for taking your idea from concept to product/market fit.

Integrated Tools

Proven software tools to help you model your idea, prioritize your riskiest assumptions, and systematically test your business model.

Lean Canvas
Communicate your idea clearly and concisely to others so they can get behind it.

Traction Modeler
Test if your idea is worth pursuing before investing months of effort.

Customer Forces Canvas
Uncover big problems worth solving using carefully scripted customer interviews. Build better products.

Personalized Coaching

As part of your membership, you'll get access to hands-on workshops, bootcamps, and 1:1 coaching from certified coaches who can help steer your journey and avoid common pitfalls.